Ideator
co - creation Thinking
A 4-stage problem-solving consulting business
to increase creative & strategic efficiency, by accelerating
processes through collaboration & creativity, and fun.
creative consulting
We are all creative, the difference is how we decide to express our creativity.
Companies are unaware of the talent they have in their company because they
continue to look at CVs and job descriptions.
When companies see the person before the professional, magic happens.
Scope
Vision, Mission & Values
challenge
With new shareholders since the beginning of 2018, this Portuguese Flagship organization was in need of revisiting its vision, mission and values, starting from the inside, to then address the public.
process
We conducted interviews on vision at the C-level which helped shape an online survey that was sent to every collaborator.
On top of that and in addition to the consolidation done at the agency, we led a 1-day co-creation workshop with 1st line of TAP Directors.
results
All levels of the organization were involved in the process of defining the (by then) new north of TAP.
Additionally, engaging with different levels of the same organisation provided relevant insights into challenges and opportunities that were still undiscovered.
The thin line Between love & hate
challenge
How could Melissa win back the passion of Melisseiras, their biggest fans as well as biggest brand ambassadors?
process & Results
We delivered a full round of 8 workshops in different cities throughout Brazil, exclusively for Melisseiras. With them onboard, the sessions were focused on ideating new products that were assessed and validated immediately. Lastly, once the new designs were produced they were sent to the participants as an exclusive gift.
The success of this initiative lead to the second edition of the
co-creation of new products with the Melisseiras.
English 
Português (AO90)